Start a sex toy business sex toy business guide
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The National Association
for the Advancement of
Science & Art in Sexuality

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Sex Toy Business Resources
How To Start Your Own Sex Toy Business
Or Expand The Pleasure Product You Have Already Started

We are a sex toy business organization for aspiring and established professionals in the adult novelty (sexual products) industry. Our passion is to help you provide intimate lifestyle products and services that empower people to better their lives while you enjoy the luxury of making a generous income.

Sex Toy Business Guide

Services Available for You-

  • The Business of Pleasure: Adult Novelty Tutorial

  • Workshops & Consulting Services

  • Professional Social Network

  • Adult Novelty Business Academy & Certification

  • Professional Tools & Resources

With the many sex toy companies making thousands of dollars in sales every day it is understandable why so many want to get into the sex toy business. You can be your own boss, work from home and make a lot of money doing it. However, do not be fooled by many of the get rich quick schemes out there as it is not realistic to make a lot of money when you are first starting out and anyone promising you something too good to be true is most likely trying to scam you.

This is a highly competitive business and requires smart choices, dedication and the passion to make your sex toy business vision a reality.

Our mission is to empower you to be educated about the adult novelty industry so that you can make your sex toy business successful. Learn how to start a sex toy business or expand the one that you have before you spend money on things that may not work through either a prepackaged tutorial or a personal consultation with Dr. Lisa S. Lawless, CEO of Holistic Wisdom, Inc. and founder of The National Association for the Advancement of Science & Art in Sexuality -

For commonly asked questions such as-
"How much does it cost to start a sex toy business?"
Check out our FAQ section.

Don't Let Fear of Failure Hold You Back-

Most of our clients have little to no experience in this field let alone that of a business background, however, there is no need to worry because you have found the best business resource for the pleasure products industry.

Sex sells, so selling sex toys must be an easy business to manage right?

How to Start a Sex Toy Business


Most sex toy businesses
fail within the first six months.

Make Sure You Are
Not One Of Them!

Learn how to make your
sex toy business vision a reality
using our Tutorial Program or
Personalized Consulting

Learn More Now


  • You do not have to be tech savvy-
    There are many ways to get technological services that are prepared for you in advance that make your work easy, quick and are inexpensive.

  • You do not have to have a lot of money to start-
    If you are starting on a wing and a prayer when it comes to cash to get started you do not need to worry as many start off that way in our industry. What you will need is to be educated on ways to be smart and know when to spend money and when you can get something for free. We help you to get the most bang for your buck with regard to sales conversions.

  • You do not have your own products to sell-
    There are many wholesale options for aspiring entrepreneurs to sell and quite a large variety that will provide you with quality products that are unique and sell well. You can also private label your own line of toys that are pre-made for you in addition to taking an invention of your own and turn it into a worldwide selling product.

  • You do not have to pay for people to come to your website-
    There are so many ways to get free traffic from the search engines, free publicity, viral videos, social media and the list goes on and on.

Lisa S. Lawless, Ph.D., CEO

Founder of Holistic Wisdom, Inc.
& the National Association for the Advancement of Science & Art in Sexuality (NAASAS)

Creating Success for You-

Become educated about the sex toy industry from the inside out; after all, this is one of the most competitive, socially controversial and legally precarious professions in which one can become involved. No matter what type of business you want to set up through selling sexual products, we can assist you.

Explore a few examples of how Dr. Lawless helps entrepreneurs like you in the field of sexuality to create or expand your dream business-

  • Learn the number one thing that gets traffic and sales conversions to any sex toy website.

  • Cut out the middle men and get reputable resources & contacts. Keep your prices low and your profits high.

  • Determine what the best website option is appropriate for your business vision from building your own to template (white label / turnkey) websites.

  • Learn how to network with professionals that do not compete with your business but can actually help you grow your business.

  • Discover easy to use professional tools that make your business grow without having to start from scratch.

  • Learn how to attract the right type of customers that will not only give you big sales but will be loyal and keep coming back.

  • Learn how to get professionals and organizations that are outside of the adult industry to help promote your products and services.
  • Learn what the best-selling sex toys are and how to effectively market them to different target markets.

  • Avoid buying a lot of inventory and find ways you can pay for it only after you have made sales.

  • Learn how to get all your customer service and shipping fulfillment taken care of for you and with minimal costs that do not eat up your profits or learn how to do it yourself with the least amount of cost and effort.

  • Learn what legal issues you need to know in selling adult products.
  • Explore unique ways to market your sexual health business through free advertising, organic searches and paid advertising that convert to sales.

  • Learn how to do your own sex toy parties, hire representatives to do the work for you and even start your own sex toy party company.


Beware of Scam Artists-

Unfortunately there are many companies that scam people with get rich quick schemes that simply do not work especially adult turnkey sites. We will help you to avoid those that are unethical and teach you the things you need to know to NOT be taken advantage of for example-

  • Watch out for companies that offer - huge amounts of money quickly and with little work.

  • Avoid companies that seem to offer things for free or at really low prices up front. There are usually hidden fees or they can raise their rates for web hosting, etc. after you are already committed. Remember a legitimate company has to make money but will do so in a reasonable and ethical way. Look for companies that are transparent about their costs and are willing to review financial details with you in writing.

  • Avoid companies that tell you they will submit your adult novelty turnkey site to the search engines and that will bring you lots of traffic and sales, that is not accurate for how sex toy template sites work.

  • Be wary of sex toy companies that don't tell you how much you will make per sale. A reputable adult novelty company will break down their costs and your profits for you not just up front but every month when they pay you for the sales you have made.

  • It can be a great idea to consider sex toy affiliate programs, but remember that you require a way to market that affiliate program through your own site, blog, social media, etc. which requires you understanding how to get traffic for sales. Again, we teach aspiring sex toy business professionals how to do this as well as many other ways to make money selling sex toys through straight retail, Internet retail, party plans, turnkey sites, affiliate programs and more.

  • Avoid adult novelty turnkey website scams and if you want to use them, find out what the best sex toy turnkey websites are available.


Why Sexuality is Such an Amazing Field-

Sex can be a wonderful and pleasurable part of our lives; it also impacts our health, relationships and even self-esteem. It is why we are so passionate in providing the business resources you need in order to help your consumers reach their highest potential in sexual pleasure and health.

Specialized Services

We offer direct consulting for those who want to expand or start a sex toy business. This means we do not waste your time. The sex toy business is not a traditional business and we are not a traditional business consulting company. We specialize in this field and will not spend time discussing vague business strategies that will not work with an adult based business.

Having a clear strategy is an indispensable guide to making day-to-day business choices. We can help you make your sex toy business vision become a reality.

Website Assistance

Whether you have a website already or need one, you will benefit from our definitive consultation services. If you need a website, we can refer you to the company that best suits your needs based on what you are looking to achieve for being an online sex toy retailer.

One of the most popular choices is getting a responsive online store that is completely stocked with over 19,000 products along with shipping fulfillment, customer support for you and your consumers included. See a sample site here.

We can also help you understand how to arrange drop shipping through the best manufacturers and distributors out there so you do not have to invest money into products until after you have sales.

Choose From Our Sex Toy Consulting Services - by HOLISTIC WISDOM, INC.

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